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Settling this once and for all.
I am Phil.
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Symmetry (by Everynone)
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"Not long ago, I was having a quiet lunch with some backpackers in the lazy fishing village of Mamallapuram, India. The topic of our occupations came up. It turned out I was seated with a cook and a schoolteacher from Britain, an architecture student from Sweden, a conceptual artist from France with her boyfriend, and a French factory worker employed by Airbus to paint its planes.
“So, what do you do?” the Frenchman asked me pleasantly when it got to my turn. Let me stop right here to say that if you have been in this business long enough, you know what is coming next. As much as I would have preferred to keep chatting about the heat, Deli-belly, and Barack Obama, I knew it was time to take my whoopin’. I put down my Kingfisher, straightened up in my seat, leaned forward, looked him in the eye, and said, “I work in marketing and advertising.” Then I sat back." -
Sweet, sweet ad. Love the copy!
(via Malmö högskola: It all started with a message in a bottle | Ads of the World™)
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We were asked to think of one of your favorite brands and come up with a brand mantra to capture its positioning. This brand analysis tool is pretty powerful, as one can see immediately who is their target audience and what positioning the company goes for. As it is college students it can’t be “haut-de-gamme” but something affordable, still classic (college is full of people who judge others, just like high school, right?) and provides the customer with a casual product (everyone wants to be relaxed these days!).
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This ad is just hilarious. And my Global Branding teacher will agree as she tried to position Wilkinson against Gilette who developed all those fancy things man suddenly in their shaving experience.
Personally, I caught myself thinking that I wouldn’t want to give up my Gilette Fusion razor. Gilette marketing department, good job!
BIC, you’re funny. I appreciate that! And as it is a commercial in Canada, see the French version of it.
RoboRazor (by BiCCanada)
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Last session we talked about brand elements, such as slogans. We were asked to pick our three favorite slogans and analyse them in terms of how they contribute to to the company’s brand equity.
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The rumors are true. I killed my iPhone and got a Blackberry instead. As unbelievable this may sound, but I have to confirm this. Yes, I’m on a Blackberry now and I’ll have to do quite some rebranding of my person.
Ask for my PIN or add me with my email address to BBM me!
(photo by Jaime973)
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We were asked to come up with two brands that basically dominate a market and complete several tasks in a brand analysis. This also includes an Austrian perspective. Here’s what I came up with: McDonalds versus Burger King.
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