This ad is just hilarious. And my Global Branding teacher will agree as she tried to position Wilkinson against Gilette who developed all those fancy things man suddenly in their shaving experience.

Personally, I caught myself thinking that I wouldn’t want to give up my Gilette Fusion razor. Gilette marketing department, good job!

BIC, you’re funny. I appreciate that! And as it is a commercial in Canada, see the French version of it.

RoboRazor (by BiCCanada)