We were asked to think of one of your favorite brands and come up with a brand mantra to capture its positioning. This brand analysis tool is pretty powerful, as one can see immediately who is their target audience and what positioning the company goes for. As it is college students it can’t be “haut-de-gamme” but something affordable, still classic (college is full of people who judge others, just like high school, right?) and provides the customer with a casual product (everyone wants to be relaxed these days!).
