This Shit Is Fly
Saw it. Loved it. And I guess I can file it in the Austrian Ad Landschaft series…
Superfly, based in Vienna only, caused a lot of fuzz with their campaigns lately. “This shit is fly” and “Don’t stay at home, baby!” were quite nifty. With the latter they tried to get back at FM4 whose slogan among others is “You’re at home, baby!” FM4 must have been was ranting about that… A little birdie told me.
Also they had nice ways of establishing their brands. For instance, street branding, which I think is pretty genious.

Ad campaign by Superfly. A new radio station based in Vienna only. Received on a radio near you: 98.3 FM.
December 13th, 2008 · filed in All Posts, Miscellaneous · No Comments




When having discussions about modern trends it happens to me, surprisingly more frequently than ever, that I sense somewhat of a generation gap. Everything started with the Emo-trend that was kicked off last summer. People obviously don’t really know what being emo(tional) is all about, but that’s cool. Mostly.